The Evolution of Public Relations Essay Example for Free

The Evolution of Public Relations Essay Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, â€Å" a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals†(p.5). With that said we could now go back through history and discover how it has or has not changed through time. First, we will look at how effective public relations were almost from the beginning of time and how it was relayed to the masses. Second, we will discuss how public relations changed in the 17th to the 20th century and why it changed. Lastly, we will see how the past has defined what public relations is today and see how much it has evolved through time. Public Relation Beginnings As long as there has been humans on this earth communication was the key to organization how people lived their everyday lives. There has always been one or more persons leaders of these tribes or groups. Within this groups it would be decided where they would live, when it was time to farm the lands or hunt for food, settle disputes amongst themselves and how to protect themselves from outsiders. These decisions were in turn related to the masses. This practice can be loosely described as public relations in its raw stage a one-way communication form. People had no say in how daily life was lived because decisions were made to keep life for them as organized as possible. Public Relations in the 17th to early 20th Century As time passed, the population grew and people moved about more freely, people began to change, as did technology. By the 1700s printer presses were invented and information became more readily available to the public. Before than information was slow in coming and the public was ill informed. With the invention 0f, the printer press larger volumes of publications, books and newspapers were available. Traditionally, society elite had access to information on trade and politics, and used it amongst themselves to speak and make decisions for the masses. Public relations was still a one-way communication. Over time, the public was able to gain access to publications and now were able to form their own views and opinions. They became more vocal about government and politics because they were now better informed. This was what Paul Starr (2004) called a â€Å"public sphere†, a term used by Jà ¼rgen Habermas, there was communication and accessibility to information (p.24). The better-informed people became the more open they were with their views. Public relations change from a one-way communication to a two-way communication because people now realized the power they have in their voices. This changed the way in which public relations campaigns were run. Public Relation firms now had to please the masses whereas years before they made most of the decisions and were not concerned with their opinions. Public Relations Today Today, public relations is used in every conceivable form. We use it to sell products, make people aware of social issues, promote others, and raise money and to influence or help people decide on particular issues. With the invention of the World Wide Web, information is available to the public almost instantaneously. This has become a very powerful tool to public relations firms. Firms will use it to create or repair damage to a company or an individual’s image. Kathleen Neil (2001) says it best that public relations is to inform the people about what they have available for them, to establish and maintain a good relationship with the public (ix). Conclusion The foundation of public relations has not changed over time it still used to influence, maintain and organize the environment in which we live, but has evolved to include a broader range of topics. Public relation started out as a means to organize and maintain stability in a community, to informing the people about what is going on in the community and giving them a voice. The latter is the most significant change public relations made during its evolution. It went from a one-way communication to a two-way communication with the people in public relations valuing the opinions of the masses whereas in the past their opinions did not count. Alternatively, do the really value our opinions? Have we become too dependent on them or they too powerful that the can spin any type of web they choose? Is it all about dollars and cents? This led me to a quote by Scott M, Cutlip (1995) â€Å"Let Truth and Falsehood Grapple â€Å"(xii). References Cutlip, S. (1995). Public relations history: From the 17th to the 20th century. New Jersey: Lawrence Erlbaum Associates. Neal, K. (2001). A primer on non-profit PR: If charity begins at home Florida: Pineapple Press. Starr, P. (2004). The creation of the media: Political origins of modern communication. New York: Basic Books. Wilcox, D. Cameron, G. (8th ed.). (2006). Public relations: Strategies and tactics: Boston. Allyn and Bacon.

The Discovery of Ardipithecus Kadabba, the Oldest Hominid :: Anthropology Essays Paleontology Papers

The Discovery of Ardipithecus Kadabba, the Oldest Hominid During an excavation in the middle Awash Region of Ethiopia, Haille- Sellaise unearthed six hominid teeth. These were at first thought to be the fossilized teeth of Ardipithecus Ramidus. The teeth have now been determined to be from the late Miocene, and those of Ardipithecus Kadabba. These are the oldest hominid remains found, to date. Upon earlier digs in this region between 1997 and 2000, Haille- Sellasie discovered an earlier tooth and fragments of an arm bone. These remains were first thought to be those belonging to â€Å"Ardipithecus Ramidus Kadabba, a subspecies of a younger hominid† (Science Daily). However, after the further recent teeth discoveries it has been decidedly evident that these belong to Ardipithecus Ramidus. The hominid has enough evidence to be its own species rather than a subspecies of Ardipithecus Ramidus Kadabba, as earlier thought. This could possibly mean that â€Å"The new fossils show the most primitive canines ever found among hominids† (Science Daily). Much can be told about the lifestyle of an animal through the wear and acquired shape of their teeth. In the case of Ardipithecus Kadabba this implicates that this species may be the first divergence from the chimpanzee line. â€Å"In the apes, the upper canine is continually honed against the lower third premolar to keep it sharp. Human canines lack this function† (Sanders). What is gathered from this information is that the teeth of Ardipithecus Kadabba may be that of the oldest known hominids, and the first to branch off from chimpanzees. Also an implication may be that â€Å"the newly evolved hominids were living in radically different, less competitive social structure than seen in modern chimps† (Sanders). The sharp canine would probably be used to injure, and in fights between males in hopes to impress females. In today’s chimps the fact that Ardipithecus Kadabba (as closely related to chimpanzees as it is) lacks this feature is an indicator of this . The Ardipithecus Kadabba is thought to be a bipedal hominid. â€Å"Bipediality involves a large and complex set of anatomical traits and is not a dichotomous character† (Haille- Selassie, Suwa, White). The fact that these hominids began to walk on two feet may be attributed to an increasing male role in carrying off spring as well as collecting food.

Reaction Paper: Mankind: Story of All of Us

Reaction Paper: Mankind: Story of all of us – History Channel The documentary that was assigned for us to watch is all about the beginning of mankind. Not exactly about the evolution of men (ape to human), but how men developed through times and what were the first inventions made by the human beings. It is said that it has been documented for 3 years, and it is such a privilege to be able to watch the episode. For me it was easy to understand. The story is illustrated well by the actors and you could also feel like going back in time together with the people who have been documenting these stories.I think it is educational and must be required in high school to watch the episodes in their world history class. The stories that’d been shown in the first episode are mostly discussed in my world history class during my high school years. With the illustration, it is easier for the students to understand what really happened at that time and it will surely remain in our min d just like a favorite movie that we once watched. The documentary started from when we were cavemen. We wandered around, looked for place to live and basic needs to survive. We can see from just that scene that men were created intelligent. Associated article: Reaction Paper About Stage PlayAnd from the discovery of fire, our developments as being a human have started. I actually started watching from the part where a woman discovers farming. If she didn’t discover the ways of farming, we wouldn’t be able to develop even greater inventions like we have in the present. The documentary explained that this was one of the biggest factor in the history; not only positively but negatively, It has also became the cause of crimes and wars. In the documentary, we could conclude that people are natural warriors. To be able to survive from what we think is a threat; we would fight with the other group of men or tribe.We will protect what we think is ours and to conquer others when we think they got more than what we have. Through the years, the development of the weapons has become the greatest part in our history. How the people discovered the material and made it into a sharp object. How they learned to exchange th ings and to market. In these times they discovered exporting and importing system. From the usage of stones for weapons, it became tin, and then another mineral, then learned to use iron. Which in modern days, iron is very important for building bridges and buildings. Chinese were really clever ever since.They have invented new kinds of weapons which are more accurate and more powerful. They are also the one who started the mass production in weapons. I think it somehow shows in the current economy of the China. What I really liked in the history that they’ve shown in the documentary are the building of the pyramid and the Great Wall of China. It is amazing how people managed to build such a gigantic architect during those times and without any help of our modern technology. Everything was calculated precisely. And writing was the biggest factor that has helped them in building those.I still wonder how and where they got the 2 million blocks for building the pyramid. And to t hink many people have sacrificed in making both of the architectural structure for 20 years for Pyramid and 118 years for the Great Wall of China (if I remembered correctly), it is really amazing. I don’t know if it’s still possible for modern men to build anything that is as amazing without the help of any machinery. Because of the high technological inventions, people have become more dependent and lazy. Even if there’re going to be an amazing new architect, I wouldn’t be as amazed as I do for those old architectural structure.But it doesn’t mean that the development and advancement in technology is bad. I think it is also important to appreciate the hard work that had been exerted by the men who have sacrificed their life in building it. The documentary has become a great reminder and a lesson to me. I would recommend other people to watch these episodes for it might change us in the way we see life in a positive ways. I hope there will be more great invention and not all those useless inventions made by idle scientists. People really should get a good example from the men in golden times. Not with the invention of weapons but inventions towards peace.

Is the Purpose of Advertising to Create Cognitive Dissonance

Introduction Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favorable response from the buyer toward a product or a concept. The purpose of advertising The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other†¦show more content†¦One of the applications of the theory of cognitive dissonance is the fear appeal. Despite the controversy on the subject, fear is an effective advertising appeal often used in marketing communications (15 per cent of all television ads) because consumers seem to remember ads which use fear appeals better than they remember ads using no emotional appeal. Advertisers thought a few years ago that the more the fear was important; the more the desire to fight this fear was important, which led them to the conclusion that the effectiveness of the advertising message was proportional to the level of fear aroused. But some researchers have found that strong fear appeals tend to be less effective than moderate messages. Apparently, the relation between the fear and the effectiveness of the advertisement resembles an inverted U-shaped curve. If the level of fear is too important, it can provoke in the consumer mind a defense mechanism. This process can lead to avoid the advertising message, to deny the threat, or to choose or distort the message. Consumers attitude toward an ad are important to advertisers because people who dislike an ad are likely to resist its effort to increase the favorability of their attitudes toward the product itself. If the consumer thinks a specific advertising practice is unethical or immoral, a number of unwanted outcomes can appeared in the consumers mind, ranging from consumer indifference toward the advertising productShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 PagesAdvertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasivenes s, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. 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Individual differences are the variations from one person to another on variables such as self-esteem, rate of cognitive development or degree of agreeableness. Historically, psychological science has overlooked individual differences in favor of focusing on average behavior. Individual differences have been most often studied in the area of personality developmentRead MoreAaaaaaaa3275 Words   |  14 Pagesquantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity demanded. E) no impact upon the quantity demanded. 6. What is the basic goal/purpose of relationship selling? To build customer loyalty and Profits and continued financial gain 7. Why might a company pursue repositioning rather than other marketing strategies? Because the new strategy is more suitable forRead MoreIkea: the Buyer Decision Making Process3366 Words   |  14 Pagescreated or transformed in to recognised needs. All of IKEA’s products are innovative and often striking in design which clearly labels them as being IKEA, therefore they are easily recognised by consumers when seen in others homes and work places. This creates a social need, a need to be a part of the IKEA way of life. This need creation can become self-perpetuating as the consumption of IKEA products becomes a consumption purely for the need of classification. By ensuring that their products are available Is the Purpose of Advertising to Create Cognitive Dissonance Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favourable response from the buyer toward a product or a concept. First of all, I will talk about the purpose of advertising and its mechanism and I will look at how it can be related to the theory of cognitive†¦show more content†¦Advertising uses many different types of appeal and a number of media to achieve a variety of goals. One of the applications of the theory of cognitive dissonance is the fear appeal. Despite the controversy on the subject, fea r is an effective advertising appeal often used in marketing communications (15 per cent of all television ads ) because consumers seem to better remember ads, which use fear appeals than those using no emotional appeal. Advertisers thought a few years ago that the more the fear was important; the more the desire to fight this fear was important, which led them to the conclusion that the effectiveness of the advertising message was proportional to the level of fear aroused. But some researchers have found that strong fear appeals tend to be less effective than moderate messages. Apparently, the relation between the fear and the effectiveness of the advertisement resembles an inverted U-shaped curve. If the level of fear is too important, it can provoke in the consumer mind a defence mechanism. This process can lead to avoid the advertising message, to deny the threat, to choose or distort the message, to consider the proposed solution without the danger of reaching the consistency between their beliefs. Consumers attitude toward an ad are important to advertisers because people who dislike an ad are likely to resist its effort to increase the favorability of their attitudes toward the product itself. If the consumer thinks a specificShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance?1765 Words   |  8 PagesIntroduction Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitiveRead MoreThe Case Household Appliance And Perfumes1336 Words   |  6 Pagesbuy evaluating of alternatives consumer engaged in extended problem solving may carefully evaluate several brands. Information sources can be roughly broken down into two kinds: Internal sources and External sources. 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Whether you realized it or not the minute you pressed the power button or flipped the cover page you were exposed to some sort of advertisement. Defined as any paid form of communication by an identified sponsor, advertising dominates a huge part of our daily lives. Living in such a consumer driven economy means that we deal with subliminal and up front messages pushing us to â€Å" buy, buy, buy†, countless times throughout our day. Most of these messages are sent by identifiedRead MoreSales Promotion1365 Words   |  6 Pagesappropriate examples. (page 71) 20. How can a marketer for a chain of health clubs use the VALS segmentation profiles to develop an advertising campaign? Which segments should be targeted? How should the health club be positioned to each of these segments? (Answer should be based on VALS model page no. 66) Unit II 21. Discuss the statement â€Å"marketers don’t create needs; needs preexist marketers.† Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needsRead MoreThe Theory Of Classical Conditioning1222 Words   |  5 Pagesthe opposite effect. Sometime people may change their attitudes to better align their behavior, because they experience cognitive dissonance, when someone is distressed due to conflicting beliefs and to reduce this stress they may change their attitude (Cherry, 2015). And as a final note, attitudes are not set in stone, the same stimuli that lead to attitude formation can also create attitude change. Attitudes are the byproduct of mentally constructed beliefs. Beliefs can be gained from past experienceRead MorePsychological Factors Affecting Consumers’ Purchasing-Decisions of Eco-Labelled Products5124 Words   |  21 PagesThà ¸gersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3! 2.2 Cognitive dissonance and Attitudes!..................................................................................................!4! 2.3 New model and Research Question!......................................................................................Read MoreNature of Individual Differences Found in Organizations3465 Words   |  14 Pagesdifferences found in organizations The recognition of individual differences is central to any discussion of organizational behavior. Individual differences are the variations from one person to another on variables such as self-esteem, rate of cognitive development or degree of agreeableness. Historically, psychological science has overlooked individual differences in favor of focusing on average behavior. Individual differences have been most often studied in the area of personality developmentRead MoreAaaaaaaa3275 Words   |  14 Pagesquantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity demanded. E) no impact upon the quantity demanded. 6. What is the basic goal/purpose of relationship selling? To build customer loyalty and Profits and continued financial gain 7. Why might a company pursue repositioning rather than other marketing strategies? Because the new strategy is more suitable forRead MoreIkea: the Buyer Decision Making Process3366 Words   |  14 Pagescreated or transformed in to recognised needs. All of IKEA’s products are innovative and often striking in design which clearly labels them as being IKEA, therefore they are easily recognised by consumers when seen in others homes and work places. This creates a social need, a need to be a part of the IKEA way of life. This need creation can become self-perpetuating as the consumption of IKEA products becomes a consumption purely for the need of classification. By ensuring that their products are available